Localization

It’s that time again. More mindless blabbering about radio stuff. Since the last time I travelled this path I’ve done some thinking. Reader Rick posted a comment and asked the following questions:

Can you provide me with ratings for the weekday drive time?

Is Bill Manders so popular that KKOH continues to support and keep his program active?

Where does Bill Manders stand in the ratings?

I dug around quite a bit but couldn’t find any specific information to answer these questions. This type of detail is included in the reports that must be purchased (usually through a subscription). My curiosity does not lead me to pay money for this information. At least not right now. Or maybe ever.

Anyway, while thinking about this topic I came to the realization that I’m not a fan of local talk. “Reno’s Morning News” (Breakfast Club) may be great. Bill Manders may be King of Reno. But, personally, I’m just not a big fan of local talk. Like sushi or Macs, it’s not my thing. I used to like local talk. I loved Brian Maloney when he used to be on KOH. I also loved Ira Hansen when he was on KOH. I think Rusty killed it for me, though. He did a lot of good for our community, but that’s when I started to fall out of love with local talk. Even Ira Hansen, whom I loved on KOH, did not appeal to me as much when he reappeared on 99.1.

I only mention all this to identify that I am not impartial when it comes to discussing local talk. I suspect that Bill Manders is extremely popular. He’s been on KOH for a long time and KOH is usually pretty sensitive to programming the most popular (e.g. profitable) shows. If anyone would like to provide more specifics about the topic I would love the information.

The spring numbers are available, so I’ll be posting them along with my usual commentary shortly.

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