KOH KO’d? Reno’s Heavyweight Champion Takes a Punch

Bad news for KOH. As predicted previously, Nielsen Audio market data released today shows that KRNO (106.9) took the top spot with a rating of 8.2. KOH slipped to 7.6. I’m not sure how long KOH has been in the top spot, but it’s been YEARS.

Is this the result of Cumulus pummeling the station? Or increased competition that Ross Perot’d their share? Will Sean Hannity’s move to KNEZ (107.3) cause further devastation next time around?

There isn’t much else to report since KNEZ and KKFT are not included in the rankings. I would love to hear other ideas about what’s happening with talk radio these days. Drop a comment or jump over to Facebook and comment (and like the page)!

3 comments

  1. Paul   •  

    The interesting aspect of this Fall 2013 book is that the change of Hannity to Savage, although announced, hadn’t taken place yet on KOH. I don’t think Hannity is so popular that he’s turn K-[not]NEWS around, but I could be mistaken. As for KRNO, I guess more doctors’ offices have opened up. :-)

    P.S. I don’t see a page for you on Facebook.

  2. Paul   •  

    he’s = he’d

  3. NevadaBrad   •     Author

    Hi Paul,

    Agreed. The survey period ended in December, so these numbers shouldn’t reflect that change. I guess the big question is whether it will affect numbers the next time around. Hannity is consistently one of the top hosts (usually #2 according to Talkers), so I can’t imagine some of the audience won’t shift. Savage is popular, too, but nothing like Hannity.

    I think your analysis of KRNO is probably spot on.

    My Facebook page should be facebook.com/nevadabrad – I recently changed the page type, so that could be causing an issue. Thanks for the heads-up. And thanks for the comments!

    Brad

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