KOH KO’d? Reno’s Heavyweight Champion Takes a Punch

Bad news for KOH. As predicted previously, Nielsen Audio market data released today shows that KRNO (106.9) took the top spot with a rating of 8.2. KOH slipped to 7.6. I’m not sure how long KOH has been in the top spot, but it’s been YEARS.

Is this the result of Cumulus pummeling the station? Or increased competition that Ross Perot’d their share? Will Sean Hannity’s move to KNEZ (107.3) cause further devastation next time around?

There isn’t much else to report since KNEZ and KKFT are not included in the rankings. I would love to hear other ideas about what’s happening with talk radio these days. Drop a comment or jump over to Facebook and comment (and like the page)!

The Great Radio Shake-up of 2013/2014

It’s a new year. A time for more nonsensical literary meanderings. I’ve disqualified myself from discussing the state of Reno radio on a couple of occasions, primarily because I don’t listen like I used to. I generally pedal to work for seven or eight months of the year and this definitely affects how I tune in to talk radio. That said, I’ve never let my lack of qualifications or knowledge get in the way so here we go!

When I originally started grunting about Reno talk radio the landscape was meh. There was one powerhouse (KOH) and a few others with negligible market share (KJFK, KBZZ and KKFT). KOH held a 10.2 share compared to a collective 4 for the other three stations. That was 2007. Things were exciting for a while until KKFT, which seemed poised to go into the ring with KOH, became so inconsistent that you hardly knew who was in their lineup from day to day. Add the fact that KKFT stopped participating in the Nielsen/Arbitron ratings and you see that there hasn’t been much to talk about.

Jump to 2013/2014 and we have a different story. Bill Manders, who moved from KOH to KKFT but then left to go to KNEZ, finally landed at Power Talk 96.7 in Fresno. KJFK was mercifully put out of its (and our) misery. Mike Huckabee’s show vanished into the ether. Of course, the big one is Sean Hannity’s move from KOH to KNEZ. Whoa! Seemingly out of nowhere, KNEZ ends up with Glenn Beck, Sean Hannity and Dave Ramsey. If you don’t think that’s a game changer then email me and tell me about your trip to Colorado.

So, in the tradition of previous posts, let me briefly share my uninteresting and uninformed opinion about each of the talkers.

KBZZ (1270 AM) – KBZZ always had a really weird lineup. They were a lot like a morning FM show that went all day long, all day, every day. But they had Savage for a while. You would think having Savage would affect their ratings but it didn’t seem to matter much. If anything it may have hurt them. About a year ago they switched to a sports format so they are officially off the radar. So long.

KJFK (1230 AM) – As previously noted, KJFK closed shop last year (March 18th according to their web page). Apparently a station cannot succeed if the audience is comprised solely of its own staff. They had a very stagnant share for as long as I watched them, averaging about 1.6 with a high and low of 2.4 and 1, respectively. They ended at 1.7. RIP.

KKOH (780AM) – I’ve gone from griping about KOH to feeling almost sad. Almost. KOH has had a rough time lately as their numbers show. As of the Spring 2013 review period KOH is sitting at 8.2, which is their all-time low since I’ve been keeping score. KOH is actually at risk of being overtaken by Sunny 106.9…Renoooo as the top station. KRNO 106.9 scored a 7.8, which puts them less than half a point away. Hannity’s move to KNEZ is certain to be a problem – he’s been replaced by the very mobile Michael Savage. The deal between Rush and Cumulus will be a lifesaver for the station. I think they were grooming Mike Huckabee to replace Rush, but when Cumulus realized that they were unable to advertise to a sleeping audience they pulled the plug on Huckabee. KOH is alive for now. And in position number one. For now.

KKFT (99.1 FM) – KKFT seems to be treading water. I’m still a member of their fan club, but I’m feeling a bit apathetic. Their lineup is solid: Laura Ingraham, Dennis Miller, Tom Sullivan, Lars Larsen, Andy Dean, Roger Hedgecock, George Noory… *breathe*. This is where I always get into trouble. Personally, I’d rather listen to Beck than Ingraham. I’d rather listen to Rush than Miller. I’d rather listen to Levin than Andy Dean. That said, Jerry Evans has put together a great schedule. It’s just not always my first choice. Except for Tom Sullivan and Lars, to whom I’ve definitely converted. In a Cumulus and Shamrock world, it’s great to have a local shop.

KNEZ (107.3 FM) – KNEZ is proving that they’re ready to play ball. Beck, Ramsey and Hannity are awesome. The station also has Sean Patrick and Rusty Humphries, both local favorites (even though Rusty joins us via his national show).  Travis Christensen almost reminds me of the old KOH-era Ira Hansen. I wish he had more airtime. For such a new station they’ve certainly shown that they want to be taken seriously.

The big win out of all this is the fantastic choice now available to the patriotic citizens of Northern Nevada. It seems like there is room for three great talk stations. Unfortunately, it seems like the turf wars will be an issue. I was disappointed when I heard Sean Patrick refer to 99.1 FM Talk as a “tinker toy station”. Seriously? C’mon. Competition is good, but nastiness serves no real purpose. KOH clearly has some issues to deal with. I’m sure KKFT and KNEZ do, too. If either of these stations rise to number one I’m sure we’ll see all their dirty laundry.

The numbers for Fall 2013 will be available next week. It will be interesting to see how things look. But not as interesting as the 2014 numbers when we begin to see the effect of the Hannity and Huckabee changes…

Free Prose – Nothing to Read Here

As the messages and comments continue to come in, it’s clear that Bill Manders continues to be a hot topic. Admittedly, I didn’t listen to Manders much when he was on KOH. Then again, I didn’t listen to KOH much at all. I’ve listened to Manders more since he came over to 99.1 FM Talk and I’m a little curious about where the vitriol toward him comes from. He has a wide range of topics and he discusses the topics intelligently. Whatever he may have been when I wasn’t listening, he doesn’t seem to fit the bill now. I think Manders provides a unique program and will be benefit to the station.

Now that I’ve said that, let me backtrack a bit. I’ve been a big fan and advocate of 99.1 for many years. I fell in love about seven years ago when they were KPTL-AM 1300. Sadly, I think I’ve fallen out of love with 99.1. If I had to identify the turning point, I would definitely say that dropping Glenn Beck was it.

I have a limited amount of time that I can listen to the radio on any given day. Work and family commitments dictate what I can listen to and when. When I listen I’m not listening to simply fill time or have background noise. I want to hear programming that I enjoy listening to. I think that the concept of DVR has changed the way we look for information and entertainment. Instead of surfing for something to watch, we record our favorite shows and tune everything else out. Although a bit behind the curve, radio is starting to offer a similar choice.

The spring radio ratings will be available in a little more than a month; the review period ends in a few days. Although the battle of the talks is very interesting, I wonder how many people are like me. There’s too much programming I don’t like and the programming I like is not on when I can listen to it. So, I turn off the radio and plug in to exactly what I want.

If you’re a Beck addict like me, send me a message. I’m curious to know if I’m the only one that essentially dumped 99.1 when they dumped Beck.

Also, I think that 99.1 is full of Ron Paul supporters.

Return of the Ratings

After a two-year hiatus from talking about the ratings in the talk radio market, it’s time to jump back in. Without me here to express my witless insight it seems like the stations are falling apart. So, here we go…

As of this week Bill Manders is back and new life is breathed into talk radio craziness. It’s not surprising that KOH has continued it’s downward slide; however, KKFT plummeted to it’s lowest point in over four years. All “talkers” stayed the same or dropped. This seems to be the case for other formats as well – the exception being adult contemporary. You wouldn’t be here if you cared about adult contemporary music, so on to the talk.

The graph below shows how each of the four talkers (KBZZ, KJFK, KKFT and KKOH) compare in the years since I’ve been watching the ratings. Up until the Fall 2011 ratings, KKFT had a fairly steady (albeit bumpy) climb while KOH steadily dropped. The last report shows a severe drop for KKFT. I’ve been criticized for calling the latest KKFT drop an anomaly, but the picture speaks for itself.

KBZZ (1270 AM) – KBZZ peaked during the SP08 review period with a share of 2.4. They had some fairly wild swings before leveling off at 1.2, which is slightly below their average of 1.46 between SP07 and FA11. The station dropped to .8 share for the period following the addition of Savage. In my opinion, the station is sort of a mutt. They aren’t all entertainment and they aren’t all politics. With such a weird mix, who is their target audience? Who cares?

KJFK (1230 AM) – Nothing new to report here. They have pretty much the same line-up they’ve always had. Their share is currently 1.6, which is just a smidgen above their average of 1.55. The station has found it’s niche and is clearly happy to maintain altitude.

KKOH (780AM) – KOH has gone from hurting to flailing. The station always seems to enjoy a bump in the fall ratings period; however, this time they dropped by almost a full point. For as long as I can remember, KOH has been top dog with a double-digit share. We are approaching a point where one of the music stations could overtake KOH, most likely KRNO or KWYL. It seems that KOH should have been a cash cow for Cumulus, but they’re certainly not taking advantage of it. Cumulus doesn’t even list KOH (or Reno, for that matter) on their list of stations. This is odd considering Cumulus now owns roughly one quarter of Reno’s market, including the number one station. The station has always had exceptional programming. Now, it seems that good programming is the exception. Although I’ve taken issue with some of the things Dan Mason has done, he does well as a show host.

KKFT (99.1 FM) – KKFT has me stumped. The station’s ups and downs painted a picture of a long and steady rise. Their share went up as KOH went steadily down. This last period they went from a 3.3 share to a measly 1.2, which is their lowest point in more than four years. The only thing that seems to correspond with this change is the addition of Sean Patrick; however, I cannot believe that Sean Patrick single-handedly drove two-thirds of the stations listeners away. The decrease could also be partially attributed to the general decrease in the number of people listening to talk stations.

Unfortunately, I think KKFT may be putting itself into a KOH-style tailspin. Dropping Glenn Beck will likely be disastrous, but we won’t know until SP12 comes out. On the other hand, I think the addition of Bill Manders is sheer genius. There are still a lot of people who don’t know about 99.1. These people now know there is another talk station besides KOH thanks to Manders. The downside is that Lars Larson has been pushed back and cut down to two hours. I consider Lars to be the station’s flagship program and this could affect the station negatively. The addition of Manders should be a net benefit, though.

With all the chaos between KOH and KKFT it will be interesting to see how they choose to fix the problem…

Intrigue and Change in Reno Radio: Part II

KOH is not the only station that appears to be looking for the right rhythm. 99.1 FM Talk has also been making a lot of changes. In April, the station upgraded to 50,000 watts and also added Sean Patrick to the lineup. Recently, the station dropped Glenn Beck and put Laura Ingraham on in his place. Time will tell whether these changes will help or hurt the station.

Regardless of what you think about the programs on 99.1 FM Talk, there is an overarching problem that I believe plagues the station: No one is really surprised when things change anymore. You just never know what programs will be on from day to day. And you never know whether the change is permanent or temporary. For example, the station was apparently flirting with Laura Ingraham when Glenn Beck was still on. It would be Glenn Beck one day, Laura Ingraham the next and then back to Beck again. And then it’s Laura Ingraham and it never goes back.

It’s too early for me to know what to think about Sean Patrick. It generally takes 3 to 6 months of listening before you can fairly judge a host. I rode my bike to work almost every day from April through September, so my exposure to The Sean Patrick Show is minimal. I will say that his show has improved since it started. He is definitely becoming more comfortable.

So, why does any of this matter? KOH seems to be struggling and the other talkers have an opportunity to grab listeners who are looking for an alternative. People who are disenchanted regarding the firing of Bill Manders will find the change to 99.1 quite comfortable. Probably more comfortable than listening to someone they perceive as being responsible for Manders’ departure, regardless of whether or not that is a fair perception.

While KKFT seems poised to win in the afternoon slot, I’m not sure why they dropped Beck. Laura Ingraham is good, but Glenn Beck is HUGE right now. He dominates the media in a way few others can. This was driven home a few days ago when I heard my mom complain that Glenn Beck was no longer on the air. She isn’t big on radio or politics, but she was discussing the change with her friends. My mom was talking about Glenn Beck.

I enjoy reading comments and blogs that mock KKFT. They always use current ratings to discount the station – they never look at the change over an extended period. Bob Hastings over at BATTLE BORN POLITICS made the following comment: “The closest News/Talk station in the Reno ratings is KKFT with paltry 3.3 rating.” Keep in mind that KOH has scored below their average in 7 of the last 9 ratings periods. KKFT is almost double their own average. And that’s even if you include the spectacular current rating in the average.

KKFT has a chance to kick KOH while they’re down. Consider that when I started tracking the stations KOH had more than 10 times the share that KKFT had. In the current period KOH has less than 3 times the share. You can call me clueless and mock KKFT’s “paltry” ratings, but the Reno radio landscape is changing.

Intrigue and Change in Reno Radio: Part I

It seems that now would be a good time to talk about the Reno radio market. It’s a sordid, incestuous situation full of conspiracy and intrigue. Well, maybe not quite, but there’s still a lot of interesting things going on.

First, what is the story behind the shakeup at KOH? Bill Manders was laid off from KKOH in November. There is very little information about what happened – pretty much just a few paragraphs on RGJ.com. The article states that Bill Manders was laid off on November 11th and was replaced by Dan Mason. The story quotes Manders as saying, “It certainly wasn’t shocking, and it wasn’t a surprise. But it’s caught me a little off guard.”

While declining to comment, Andrew Perini, general manager at KOH, made the following comment: “We’re going to refrain from any comments. It’s too complicated of a situation.”

The lack of reporting on this story is a little odd considering Manders’ popularity and KOH’s huge audience. KOH commands about 10% of the market share in Reno radio. Manders was KOH’s voice for the after work rush. His fans deserve more information than “It’s too complicated.”

The whole Reno radio market has become very strange. Dan Mason, program director at KOH, appears to be in the middle of a lot of things. Dan Mason was hired as program director around 1995. He is considered to be the brains that helped launch KOH into the number 1 spot. He is known and recognized throughout the radio industry for his achievements. There’s no doubt that he knows what he’s doing when it comes to running a radio station.

In the midst of all his achievements, though, there appears to be trouble when it comes to hosts. You may remember that in 2003 Rusty Humphries tried to leave KOH to move to Washington. He explained that his wife was very ill and he felt that he had “exhausted all of the doctors in this community.” He also wanted to be with his family in Washington while dealing with his wife’s illness. In the face of this horrible situation, KOH refused to let him out of his contract and actively interfered with Rusty’s efforts to find other employment. Rusty final brought a civil suit against KOH and the judge issued a restraining order and ordered “Citadel Broadcasting Co. not to interfere with Humphries’ job-seeking efforts.” His wife died just 5 years later in 2008.

A couple of years before the situation with Rusty Humphries, KOH was involved with another controversy when they fired popular Saturday host Ira Hansen. In the months leading up to the 9/11 attack, Hansen had been critical of the relationship between the United States and Israel. According to Hansen, the station warned him that he could only speak favorably about Israel. Following the attack on the twin towers, the subject was renewed and Hansen again made comments critical of Israel. John Farahi, a big advertiser on KOH, threatened the station and Hansen was ultimately fired as a result.

I am sympathetic to KOH’s situation regarding Ira Hansen. Loss of a big advertiser would certainly impact the station significantly. Ultimately, the station needs to make a profit and pay their employees. What makes the situation interesting is that KOH tried to censor Ira Hansen and fired him when he failed to comply. Dan Mason is quoted numerous times in Brian Jenning’ book Censorship: The Threat to Silence Talk Radio. As a matter of fact, the book contains essentially an entire chapter dedicated to Dan Mason, Bill Manders and Harry Reid. It surprises me that someone who is quoted as an authority on talk radio censorship should censor his own hosts.

So, Bill Manders is gone and we now have The Dan Mason Show. Was this the plan all along? Or has Dan Mason finally given up on trying to find a host? Or was he jealous of Sean Patrick’s show? Remember, Sean Patrick used to be the producer for Bill Manders’ show before he had his own show on 99.1 FM Talk.

It’s been a while since we’ve reviewed the market ratings, but KOH was the only talker to lose market share in the Spring 2011 report. What’s more, since I started watching the ratings in 2007 KOH has only dropped below 10% twice – once in Spring 2010 and again in Spring 2011. Did this have anything to do with Bill Manders? I doubt it. The ratings were strong for years with Bill Manders. I think people are finally discovering that they have other choices.

In part II we’ll look at some of the changes made at 99.1 FM Talk.

State of the Stations

I got so worked up about Harry Reid and all the people who donate money to him that I neglected my radio reviewing duties. Before I continue with the radio stuffins I’ll give you a couple little games to play. First, check out Harry Reid’s 2005-2010 top 100 donors at OpenSecrets.org. If you’re looking for an easy game, try spotting the personal injury lawyers that donate to Harry Reid. If you’re looking for a challenge, try figuring out why the list shows a $14,400 donation from “US Senate” and $13,200 from “University of Nevada”. I know that the University receives a lot of private donations, but as a state school what right do they have to being making these kinds of political donations? As for the US Senate, I’m certain that he’s not donating to himself through the senate. I mean, I’m pretty sure he’s not, right? Anyone?

But I digress. The real reason we’re here today is to catch up on what’s going on in the world of radio. Since this is the season of State of the Union and State of the State addresses we’ll call this the State of the Stations post. We have much to discuss since the last rating schedule we reviewed was for Fall of 2008. Since then the Spring 2009 and Fall 2009 numbers have been released. Arbitron still only lists four stations as talk format with only KOH and 99.1 listed as “News Talk”.

KBZZ (1270 AM) – After a dip in ratings in the fall of 2008 The Buzz made a nice little rebound. They climbed up to 2% in SP09 from 1.6% in FA08. But then they plummeted to a horrendous .4% in FA09. This ties them for last place among all stations of any format. The main personalities all seem to be in place, so I’m not sure why they’re doing so poorly. They still seem to be chasing the most uninteresting types of talk radio – maybe people have just decided to move on. Who knows? Who cares?

KJFK (1230 AM) – There is no doubt that having a huge error in their slogan has hurt KJFK. On their web page their slogan erroneously proclaims KJFK to be “AM with IQ”. Proclaiming the slogan thus when they clearly meant it to read “AM with LOW IQ” shows sloppiness, which is an unattractive attribute. Nevertheless, KJFK also showed a substantial drop in ratings. After dropping from 1.7% in FA08 to 1.6% in SP09, they dropped to a painful 1%. This drop is not nearly as substantial as what KBZZ suffered, but it’s certainly not good. Of course, Air America has been embattled for years and recently stopped broadcasting completely. KJFK primarily featured Air America programming before and I’m not sure what they’re going to do now. The Air America announcement could mean one of two different things. First, it could mean an improvement in KJFK ratings now that some of the crazies are not on their station anymore. Second, it could mean their certain demise. KKFT and KKOH offer far more interesting programming, so without a major leftie operation to provide programming I’m not sure how appealing KJFK will remain.

KKFT (99.1 FM) – After dropping from an outstanding 2.3% in FA08 to 1.4% in SP09, KKFT has slowly resumed marching upward. KKFT’s FA09 ratings are listed at 1.5%. With the exception of the bump in FA08 their ratings have been fairly steady and generally trend upwards. That said, KKFT seems to be entering adolesence. The station seems to be groping for a new identity, but it’s not clear what they are trying to achieve. The addition of Michael Savage was the first sign that things were about to get wonky. Last week the station replaced Michael Savage with Rusty Humphries – not a move that I expect will help. They also did a major scramble not long ago. Dr. Laura was bumped to the middle of the night and Tom Sullivan took her place. Dave Ramsey was moved from Saturday night to Sunday night. Tammy Bruce was eliminated entirely. There were other changes, as well, but I’ve included the changes that disappointed me the most. Tom Sullivan has actually been very enjoyable, but I miss Dr. Laura. Tammy Bruce and Dave Ramsey were great and I miss being able to listen to them. I hope KKFT finds its voice soon. Quality of programming seems to be going the wrong way.

KKOH (780AM) – KOH experienced the same bump that KKFT experienced. After rising to a phenomenol 13.6% in FA08 they sank back to 10.4% in SP09. From there they increased slightly to 10.5%. KOH continues to dominate the Reno market due to very solid programming. With Rush, Hannity and Levin the station features excellent national shows. Bill Manders offers a local program that thumps any other local programming. Part of the appeal of KOH is that I always know what I’m going to hear when I turn on the station. Changes are made rarely and are almost always for the better. Although I view KOH as a Goliath and I’m looking for a David to come along and humble them, I can certainly respect the appeal of the station.

THE BOTTOM LINE: Both KBZZ and KJFK seem to be in a tailspin and things are not looking good for either of them. Although KOH still crushes KKFT (for reasons discussed previously), KKFT continues to hold its own. Until KKFT gets settled I expect it to be a very slow ascent.

There was something else that I found interesting. KBZZ had a substantial dip in FA08. KJFK remained mostly static in FA08. Both KOH and KKFT had a nice bump in FA08 that was not seen on any of the other Reno stations. (A couple music stations had a bump, but nothing that seemed unique among their normal trends.) People obviously flocked primarily to KOH and KKFT for election news and information. I would have expected KJFK to get a similar bump. This is not good news for KJFK – they seem to be stuck with the same audience that they’ve always had. Listeners to not trust them to get information, even in an election that swung for their candidate. On the bright side, I think the bump is further evidence that KKFT is being taken seriously as a force in the Reno market for serious new and talk.

Localization

It’s that time again. More mindless blabbering about radio stuff. Since the last time I travelled this path I’ve done some thinking. Reader Rick posted a comment and asked the following questions:

Can you provide me with ratings for the weekday drive time?

Is Bill Manders so popular that KKOH continues to support and keep his program active?

Where does Bill Manders stand in the ratings?

I dug around quite a bit but couldn’t find any specific information to answer these questions. This type of detail is included in the reports that must be purchased (usually through a subscription). My curiosity does not lead me to pay money for this information. At least not right now. Or maybe ever.

Anyway, while thinking about this topic I came to the realization that I’m not a fan of local talk. “Reno’s Morning News” (Breakfast Club) may be great. Bill Manders may be King of Reno. But, personally, I’m just not a big fan of local talk. Like sushi or Macs, it’s not my thing. I used to like local talk. I loved Brian Maloney when he used to be on KOH. I also loved Ira Hansen when he was on KOH. I think Rusty killed it for me, though. He did a lot of good for our community, but that’s when I started to fall out of love with local talk. Even Ira Hansen, whom I loved on KOH, did not appeal to me as much when he reappeared on 99.1.

I only mention all this to identify that I am not impartial when it comes to discussing local talk. I suspect that Bill Manders is extremely popular. He’s been on KOH for a long time and KOH is usually pretty sensitive to programming the most popular (e.g. profitable) shows. If anyone would like to provide more specifics about the topic I would love the information.

The spring numbers are available, so I’ll be posting them along with my usual commentary shortly.

Reno Talk Radio Market Review 2009 – Part I

Well, it’s that time of the decade again. It’s time to go through and give my biased, uneducated analysis of the Reno radio market. Today’s information will be pulled from Arbitron’s ratings published February 2nd, 2009, which reflect ratings for Fall 2008. For the sake of consistency, I’ll include all the same stations I’ve discussed in the past, but really I only care about three specific stations.

KBZZ (1270 AM) – KBZZ had a nice little ride going from 1.7 to 2.1 to 2.4 before plummeting back to 1.6. We’ll see what happens when the spring 2009 ratings come out. I don’t really care about this station for reasons I’ve discussed in the past, so I’ll move on…

KJFK (1230 AM) – KJFK has stayed fairly static. Their market share seems to flutter between 1.6 and 1.7. Even if one subscribes to a liberal point of view, the personalties on this station are so extreme that it loses all entertainment value. It’s like listening to a liberal version of Michael Savage all day, every day.

KKFT (99.1 FM) – KKFT had a very healthy .7% increase between the spring ’08 and fall ’08 ratings period. Their most recent share sits at 2.3. There are several things that make KKFT’s rise amazing. For starters, they are competing against a mammoth 50,000 watt AM station that has been around longer than any other station in Reno. KKFT operates on an extremely modest 410 watt FM transmitter located in Washoe Valley. Michael Savage, who was previously on KKOH, was recently added to their evening lineup. I can’t imagine this will help them, but then again some people like Savage. I think.

KKOH (780 AM) – After some tiny fluctuations in KOH’s market share they now show a gain of 3.3 market share to put them at 13.6. They are still number one in the Reno market with ratings almost double that of the next closest station (Sunny 106.9 at 7.8, in case you wanted to know).

Both KOH and 99.1 FM Talk showed extremely healthy gains this time. KOH had an increase of a little more than 24%, while 99.1 FM Talk’s gain was more than 30%! Is it because it was election year and more people were listening to talk radio? If elections make talk radio more popular, then I find it interesting that KJFK showed no significant gain.

Other than Savage, none of the stations have made any significant changes worth discussing. I’ve already discussed my thoughts on Michael Savage.

Huge congratulations to Jerry Evans on the success of his station. I hope it continues!

We’ll be back to talk about this again when the Spring 2009 numbers come out…

From Bad to Worse

As the country prepares for a brutal assault waged by the enemies of freedom, tragic news strikes a little closer to home.

I feel as though I’ve been cheated on. As though I walked in the room to find the one I love with another man. I’m speaking, of course, about the additon of Michael Savage to 99.1 FM Talk‘s lineup. This change is particularly damaging because it seems that the scales are beginning to tip back to KOH. KOH will now feature Mark Levin from 6p to 8p, the same time slot that Michael Savage will be on 99.1.

I’ve been wrong about some hosts in the past. For example, at one point I referred to Lars Larson in a way that was not entirely flattering. He is now one of my favorite hosts, even though I struggle with his opinion on the Compean/Ramos situation. (I don’t disagree with him, I just have a difficult time forming a solid opinion because his arguments are good but they go against what everyone else says. Thinking for myself is hard.) I find that you often have to listen to someone for quite a while before you really get a feel for what they’re about. Another good example of that would be Glenn Beck. I’ve been listening to him for years and it’s only within the last several months that I’ve begun to get a feel for his depth. He likes to act goofy, but he’s extremely intelligent and dead-serious about the topics he cares about.

Michael Savage is the opposite. When you first listen to him you you enjoy hearing someone speak so bluntly about topics that matter. But then it’s gets old. He starts to sound like a bitter person who no one wants to be around because he brings everyone down. I think I gave him a pretty fair shot. I listened regularly for  quite a while when he first came to KOH (as long as I could take it) and I read his first book. His ideas are actually very good. I think most people would agree with most of his opinions. Unfortunately, he is just plain unpleasant to listen to.

So, KOH owns me from 6p to 8p. Mark Levin is the bomb. I’m sorry FM Talk. We can’t keep seeing each if this is how you’re going to treat me.